About

I work independently. Product decisions stay human.

I define the problem, scope, experience and what needs to be proven. Coding agents help me implement and test; concepts, prototypes and products are labeled for what they are.

Guilherme Rocha looking over a canyon and water landscape

Map of the work

Different products need different rhythms.

ClubAL organizes routines; Maeve builds a world; Checkpoint and NEXUS organize the development process itself.

Personal archive · Serra da Canastra
Guilherme Rocha playing guitar

Beyond the screen

Music, writing and social education are also part of the process.

They shape how I think about rhythm, language and people — and help me avoid treating a product as a collection of screens.

How I work

How I work

01

Product

I start with the problem, the audience and the decision the product should make easier.

02

Execution

I use automation and agents to extend solo production without outsourcing direction.

03

Evidence

Automated checks and human validation stay separate; limits remain visible.